500 Level
Co-Founder, Creative Director, Brand Identity, Product Design, Packaging, & Web Design
What if you don’t want to wear a jersey? Apparel made for the true fans who want to wear something different. The company was based around design utilizing top 10 plays, team sayings, historic quotes, and overall player swag. We started with two people in a kitchen after moving from Chicago, IL to Austin, TX and brought in five freshly graduated designers to mass produce designs, learn to print, ship, and deal with crazy fans who love their favorite player.
How do you represent your favorite player? There has always been team apparel but only the elite superstars had their own clothing lines, logos, and custom designs that show off why they are so beloved. We thought every player should have a way to show off their personality and let the fans submit the artwork for the designs.
In 2012, The Urlacher design was born, the company’s growth skyrocketed across all major league sports and celebrities after that.
Partnerships with ESPN personalities, Bleacher report & Yahoo fantasy sports. Daily mentions on ESPN’s Fantasy Focus helped inspire design ideas from Matthew Berry.
The athletes and celebrities wearing our shirts in magazines, interviews, social media, and lots of ESPN always spiked business and always motivated the office when we needed a moral boost.
There was only one Ali. It was challenging to use the same imagery that everyone has seen for so many years. After watching hours of footage, it became fun to challenge myself and the other artists to put new twists on the classics.
One bite, everyone knows the rules. Baker Mayfield showing off The Boz sketch hoodie for his appearance on HBO’s Hard Knocks and Barstool Sports Pizza Review. Dave Portnoy aka El Presidente digs the artwork (Video here of Davey boy loving the hoodie).
Andre The Giant deserved the portrait treatment. Sketched with pen & photoshop.
