Live Like Roo
Brand Identity, Web Design, Continued Marketing, Strategy, Ecommerce, Rebranding
Have you ever met a dog that changed your life?
I have, his name is Brooklyn. He’s a 12 year old French Bulldog battling lymphoma. Thanks to Live Like Roo, we’ve had an extra 500+ days of boat rides, walks, and many nights of him sleeping in between my legs. Life is so fragile and chaotic, it’s easy to forget what’s important. Sarah learned from Roo, I’ve learned from Brooklyn, and now it’s time to spread the message.
Live Like Roo provides support and financial assistance to families whose pet faces a cancer diagnosis.
With the goal to simplify and streamline the donation and application process, we focused on a strategy to enhance the system infrastructure with web build and design.
The previous logo was an old photograph of Roo’s smiling face. As lovable as he is, it’s not a versatile logo for design on print or digital. We rebranded the logo using pieces from Live Like Roo, ice cream cones, and hearts to create a lockup design.
We wanted to keep the logo recognizable, while using Roo’s favorite treat (ice cream cones), love, and the name while utilizing Helvetica & Futura.
