Andy Mullady Artwork & Design

Nautical Boat Club® approached us with the goal of revitalizing their brand and significantly expanding their online presence to reflect their rapid growth. This project encompassed a comprehensive rebranding effort, including a refreshed visual identity, a dynamic website redesign, and a strategic social media expansion. The objective was to create a cohesive and engaging brand experience that resonated with both existing and prospective members, ultimately driving membership growth and reinforcing Nautical Boat Club®'s position as a leader in the boat club industry.

Branding & Visual Identity:

The rebranding initiative focused on creating a modern and aspirational visual language that captured the essence of the boating lifestyle. We started with “LESS IS MORE” and stripped back current logos and focused on white space, while maintaining a sense of approachability. A vibrant color palette was chosen to evoke the feeling of open water and sunshine. The tagline "Don't just boat, Boat better" was crafted to emphasize the premium experience offered by Nautical Boat Club®.

Website & Digital Experience:

We redesigned the Nautical Boat Club® website to serve as a central hub for information, member resources, and lead generation. The site features a user-friendly interface with intuitive navigation, making it easy for visitors to explore membership options, find locations, and learn about the benefits of joining the club. High-quality photography and videography showcase the boating experience and the community aspect of the club. The website is fully responsive, ensuring a seamless experience across all devices.

Social Media Expansion:

Recognizing the importance of social media in building brand awareness and engaging with the target audience, we developed a comprehensive social media strategy. We created compelling content that highlighted the unique aspects of Nautical Boat Club®, including member testimonials, behind-the-scenes glimpses of club events, and stunning visuals of boating adventures. We implemented targeted advertising campaigns to reach potential members in new markets.

Results & Impact:

The rebranding and web presence expansion have yielded significant results for Nautical Boat Club®:

5 New Locations: The enhanced brand and digital presence have supported the successful launch of five new club locations, expanding the reach of Nautical Boat Club® to new markets.

Hundreds of New Members: The revamped website and targeted marketing efforts have driven a substantial increase in membership inquiries and conversions, resulting in hundreds of new members joining the club.

Enhanced Social Media Presence: The strategic social media campaign has significantly increased brand awareness and engagement, fostering a strong online community.

Overall Brand Elevation: The cohesive branding and consistent messaging across all platforms have elevated the Nautical Boat Club® brand, reinforcing its position as a premium boating experience provider.

Conclusion:

This project demonstrates the power of a comprehensive branding and digital strategy in driving business growth. By creating a compelling brand experience and leveraging the power of digital platforms, we helped Nautical Boat Club® achieve its expansion goals and solidify its position as a leader in the boat club industry.

Designed to reflect the company's focus on AI-powered legal solutions, this logo features a stylized "M" incorporating two sailboats, symbolizing the journey from evidence to answers. The AI starburst represents the intelligent technology that drives Matey.AI's platform, enabling rapid document analysis. The clean, modern design aims to convey efficiency and clarity, reflecting the company's mission to simplify legal workflows. The logo is paired with the tagline "Never Drown in Data Again," reinforcing the brand's commitment to tackling the data deluge. [Include a visual breakdown of the logo elements and the design process if applicable]. #LogoDesign #Branding #VisualIdentity #LegalTech #AIDesign

Andy Mullady chirstmas card photoshoot on Lake Austin in Texas.

Design has fully converted to 9:16 mobile.

TMNT drawing using Procreate App for my son.

Keep it light, keep it moving, smile.

My babygirl.

ipad procreate sketch of one of my personal favorites.

Winter weather called for a darker approach

1. Research the finance industries.

2. Create a new brand showing stability and outside of the box banking.

3. Convert new customers to referring customers overnight utilizing a form submission process with the new branding.

Let go and let loose.

The arrows used to complete the logo needed a little extra.

Dive into the lake head first with a membership to Nautical Boat Club.

Mockups to get a feel for the new branding

Motion graphics. The logo can’t just stand still. See more at Lake Austin Design, located above the only gas dock on Lake Austin, TX.

Rick Rubin is one of my all-time favorite creators and Hip-Hop Reducers.

100 degrees 10 days plus? Jump in the lake.

Keeping the booth tonal, list of services, and focusing on highlighting the product and interchanging monitors.

Using Procreate and some spare time to draw my son’s favorite Kung Fu fighting panda.

Motion graphics with a nice little cannonball.

Who jumps in the lake first? Utilizing great photography from Mastercraft.

New mission statements call for new posters, stickers, and printed material to keep the team’s focus.

A quick contest for Snoop Dogg x Crooks & Castles.

Nautical Boat Club Father’s Day surf special .

Don’t miss the boat with this motion graphic.

email campaign to show how BirdieBox can now personalize YETI branded products.

www.birdiebox.com

BirdieBox needed to let their customers to order before the 2 week mark. This email sealed a few last second deals.

Venture Labs let’s clients know to follow the data when marketing. We used Tron as inspiration… and of course data.

Design and brand a new product with company name, logo, and landing pages to match.

Interior design and wall graphics

Kobe Bryant, a paper and ink drawing by Andy Mullady of Lake Austin Design. Capturing the Mamba Mentality.

Kobe Bryant is the closest thing to Michael Jordan the NBA has ever seen. He was truly motivating and inspiring. He is known for his bald head but I remember his mini-fro days as the swag building moments of his career.

Simple and to the point. A logo that says: We will grow your business where other agencies and teams have failed. Logo rebrand, UI/UX design, Adobe XD converted to Webflow. To see the updated branding, UX design, and case studies: Click Here

Identity, Strategy, System building, and Web build with the mission to simplify the donating and application process online. The foundation provides support and financial assistance to families whose pet faces a cancer diagnosis. Click Here to donate or purchase merch to help raise funds for a legit great cause.

DQS needed an updated website to match the custom stair builder. Adobe XD to Webflow, ebook layout, and a logo to match. Click here to see the full site.

There is a lot of information needed before jumping on a boat to explore a new body of water. Utilizing Adobe illustrator, XD, and Mailchimp to make a guide that can be opened up while out on the lake. Dive in.

Summer hours:

M-T: 8am - 6:00pm

F: 7am - 12:00pm

Brand identity framework for an energy company that plants a tree every time a new customer joins. Green without getting in your face about it.

Brand identity framework for a Midwest energy company that plants a tree every time a new customer joins. The brand should reflect the company’s vision for the future. But first, it has to make good on its promises today.

CoSell is a SaaS platform that surfaces customer and prospect overlap with partners to drive the exchange of warm introductions and sales insights. They needed my help to visually show this. Utilizing the classic NY Subway style map designed by Massimo Vignelli in the 70’s. Click here to see the Webflow designed site.

Click Here to see Nautical’s website. I don’t only do Nautical’s marketing. I’m also a member. Don't Buy A Boat® - Join The Club! Unlike boating rentals, leases or timeshares, we offer unlimited use of our whole fleet, 300+ days a year!

Product launch with a custom ebook, landing page, and bundled package built to go the distance. Utilizing Adobe Indesign, XD, Illustrator, & Photoshop. Click here to see the launch.

Creating design standards & templates for a small business with major growth. Arming the world-class sales team with tools that scale to help with the ever changing world of Customized Luxury Gifting. Click Here to see the live website.

Brand identity framework for an energy company that plants a tree every time a new customer joins. Green without getting in your face about it. Click Here for website coming soon.

Third Coast Grappling needed a new logo, poster design for upcoming matches, a rebrand, and a Shopify site to sell merch. The new logo had to most importantly look good on the belt. Click here for the Shopify site.

Do you hear Jimi?

It’s one of my favorite views of Austin and just wanted to illustrate it and make a t-shirt. Jump in the lake.

Branding, web design, and shopify buildout for a new business focusing on travel and accessories. Click Here to see the site live.

Logo, branding, packaging, and a Shopify site to match the new technology that innovates. Click here to see the site live.

"Charles Oakley spotted wearing a t-shirt featuring original artwork by Andy Mullady. See the unique design and fan apparel inspired by the New York Knicks legend."